Loom AI
Idea to shared video link in under two minutes — still true two years after Atlassian's $975 million acquisition, alongside a well-documented run of stability complaints that came with it.
What is Loom?
Loom is the tool that popularized async video messaging: record your screen, your camera, or both, and get a shareable link in about the time it takes to actually say what you wanted to say — no meeting required. Atlassian acquired Loom in late 2023 for a reported $975 million, and the platform has spent the two years since deepening its integration with Jira, Confluence, Trello, and Slack, genuinely valuable if your team already lives in that ecosystem. AI features layered on since the acquisition include auto-generated titles, summaries, chapters, filler-word and silence removal, meeting recaps, and video-to-text automation, alongside viewer analytics showing who actually watched.
The honest thing worth knowing, corroborated consistently across independent reviews rather than a single complaint: the post-acquisition period has brought a real, documented run of stability and performance problems — lag, audio sync issues, and failed uploads reported widely since Loom began migrating onto Atlassian's infrastructure, described by multiple sources as systemic rather than isolated, alongside billing and authentication issues. That's a genuine regression from Loom's original reputation for dead-simple reliability, and it's worth factoring in if uptime and consistency matter for your team's workflow. On pricing, the AI features that arguably make Loom worth choosing over a cheaper recorder are gated behind the pricier Business + AI tier — the base Business plan removes recording caps but keeps editing basic, with no AI summaries, chapters, or filler-word removal included.
Acquisition details, the stability-complaint pattern, and pricing tiers are drawn from multiple independent 2026 reviews (Supademo, Arcade, Screenify Studio, demosmith.ai, CreatorStackClub, saascrmreview.com), with the stability issues specifically corroborated across several independent sources as a consistent pattern rather than one-off anecdotes.
Key features
Instant record-to-share workflow
Record and get a shareable link in one of the fastest workflows in the category.
AI summaries, titles & chapters
Auto-generates a title, summary, and chapter breakdown of a recording (Business + AI only).
Filler-word & silence removal
Transcript-based editing that trims dead air and verbal filler automatically.
Deep Atlassian integration
Connects natively into Jira, Confluence, Trello, and Slack workflows.
Viewer analytics
Shows who actually watched a video and how much of it they viewed.
50+ language transcription
Automatic transcription across a broad range of languages.
Pricing
Starter (Free)
- 720p, camera bubble, 50+ language transcription
- Designed to demonstrate the product, not run a team on
- Visible but not aggressive watermark
Business
- Removes recording caps, custom branding
- No AI features included at this tier
- Basic trim and stitch editing only
Business + AI
- Full AI suite: summaries, chapters, filler-word removal
- The tier most paying teams actually land on
- 14-day reverse trial available
Enterprise pricing is custom, with SSO, SCIM provisioning, and audit logs, and some sources report per-seat annual costs have risen noticeably post-acquisition. Annual billing reduces cost by roughly 20% versus monthly. Per-seat pricing means Loom isn't the cheapest recorder available — you're also paying for the Atlassian ecosystem integration and analytics. Prices reflect Loom's published pricing as of July 2026.
Available models
Integrations & platforms
Pros, cons & best for
Pros
- Still the fastest record-to-share workflow in the category
- Genuinely deep, valuable integration for teams already using Atlassian tools
- Useful AI summaries and analytics for async communication at scale
Cons
- Well-documented, systemic stability and sync issues since the Atlassian migration
- AI features require the pricier Business + AI tier, not base Business
- Per-seat pricing isn't the cheapest option for basic screen recording alone
Best for
- Teams already using Jira, Confluence, or Trello daily
- Quick internal async video messages and updates
- Not the cheapest pick if you just need basic screen recording
Take a look inside
Alternatives
For cheaper basic recording or more polished editing without Atlassian lock-in:
Our verdict
Loom's core promise — record, share a link, move on — still works, and for teams already embedded in Jira and Confluence, the depth of that Atlassian integration is a genuine, practical advantage worth paying for. The honest reality two years into the acquisition is that the stability and reliability that originally made Loom the default choice has taken a real, well-documented hit, with performance and billing complaints showing up consistently enough across independent reviews to call it a pattern rather than bad luck. Gating the actually useful AI features behind the pricier Business + AI tier, rather than including at least some of them at the base Business level, is a reasonable business decision but a real added cost to factor in. For teams solidly inside the Atlassian ecosystem, it remains a sensible default; for anyone comparison-shopping purely on reliability and price, it's worth testing a couple of alternatives before committing.
FAQ
Is Loom free to use?
Yes, the Starter plan is free and includes 25 videos total (not recurring monthly) with a 5-minute cap per recording, 720p resolution, and 50+ language transcription — enough for occasional use but not for running a team on.
Why does Loom have stability issues?
Since Atlassian acquired Loom and began migrating it onto Atlassian's infrastructure, users have widely reported lag, audio sync problems, and failed uploads — described by multiple independent reviewers as systemic rather than isolated complaints, appearing consistently across review platforms in late 2025 and early 2026.
Do I need Business + AI to get Loom's AI features?
Yes, features like AI summaries, auto-generated chapters, filler-word removal, and meeting recaps are gated to the Business + AI tier — the base Business plan removes recording caps but doesn't include these AI tools.
How much did Atlassian pay for Loom?
Atlassian's acquisition of Loom in late 2023 is reported at approximately $975 million.
Is Loom the cheapest screen recording tool?
No, per-seat pricing means alternatives like ScreenPal or Tella can be cheaper for basic recording alone — Loom's cost also reflects its Atlassian ecosystem integration and viewer analytics, not recording quality by itself.
Does Loom integrate with Jira and Confluence?
Yes, deep integration with Jira, Confluence, Trello, and Slack is one of Loom's clearest advantages for teams already working inside the Atlassian ecosystem.