Klipfolio
It now sells two separate products under one brand — Klips, the original dashboard builder, and PowerMetrics, its newer AI-powered analytics platform — priced independently. Three dashboards on Base sounds manageable until marketing, sales, and operations each need their own.
What is Klipfolio?
Klipfolio built its reputation on Klips, a flexible, formula-driven KPI dashboard builder that let marketing and operations teams visualize data from custom APIs, spreadsheets, and cloud services without needing a dedicated BI team — genuinely well-suited to small and mid-sized businesses wanting cost-effective, real-time dashboards. More than 130 (some sources cite up to 250+) pre-built connectors cover Google Analytics, Facebook Ads, Salesforce, HubSpot, Shopify, Stripe, QuickBooks, and Xero, with 15 to 100+ customizable visualization types depending on which source you check, conditional formatting, and real-time data refresh. Klipfolio also genuinely complements rather than competes with traditional enterprise BI tools — it integrates directly with Tableau, Domo, Qlik, Looker, and Microsoft Power BI, all covered elsewhere in this directory, to enhance the data those platforms already hold, rather than requiring you to abandon an existing BI investment.
The genuinely important, current thing worth understanding clearly: Klipfolio has shifted its product strategy in a real, notable way, now selling two genuinely separate products under one brand. Klips remains the original dashboard builder — highly customizable, full control over data presentation — while PowerMetrics, a newer platform at powermetrics.app, takes a metric-centric approach to self-serve analytics with meaningfully less configuration complexity and genuine AI-powered natural language querying, letting you ask questions about your data conversationally and get a visualized answer without manually configuring a chart. These two products are sold and priced entirely independently, and it's honest to note that this strategic shift toward PowerMetrics as the "next-generation" product has prompted many existing Klips users to evaluate their options, given the less predictable roadmap direction for the original dashboard product they built their workflows around. On real cost specifically, it's worth knowing the entry-level dashboard limit bites faster than it sounds: three dashboards on the Base plan seems manageable in the abstract, until you realize that separating marketing, sales, and operations into distinct dashboards — a genuinely common, basic need — already puts you at the limit. It's also worth knowing that full white-labeling, custom themes, and SSO specifically require the Pro tier ($420/month) or Premier tier ($690/month); lower tiers support some customization but not the full branded client experience, meaning agencies building a white-labeled dashboard product for multiple clients should budget for Pro or Premier from the start, not an entry-level plan.
The Klips-to-PowerMetrics strategic shift and its impact on existing users are drawn directly from an independent 2026 alternatives analysis (Prooflytics), corroborated by Coefficient's independent pricing breakdown. The concrete "3 dashboards" limitation example and the Pro/Premier white-labeling requirement are drawn from two separate independent reviews (DashboardFox and MarketingReports.io, respectively).
Key features
Formula-driven Klips dashboards
Full control over data presentation with real-time, pixel-perfect visualizations.
PowerMetrics AI querying
Ask questions about your data in natural language, no manual chart setup needed.
Data History (PowerMetrics)
Tracks historical data even for services that don't natively offer history.
130-250+ data connectors
Google Analytics, Facebook Ads, Salesforce, HubSpot, Shopify, Stripe, and more.
White-label dashboards
Brand dashboards with client logos and custom themes at Pro tier and above.
Complements enterprise BI tools
Integrates with Tableau, Domo, Qlik, Looker, and Power BI to enhance existing data.
Pricing
Klips: Base / Growth
- All four Klips tiers include unlimited users
- Watch the dashboard count carefully — 3 dashboards fills up fast
- 14-day free trial with full platform access
Klips: Pro / Premier
- Agencies building white-labeled multi-client products should start here
- Lower tiers support some customization, but not the full experience
- Annual billing saves roughly 20% versus monthly
PowerMetrics
- Free version and free trial available
- AI-powered natural language querying included
- Sold and priced entirely independently from Klips
Klips and PowerMetrics are genuinely separate products with independent pricing — confirm which one you're evaluating before comparing quotes. Prices reflect Klipfolio's published pricing as of July 2026.
Available models
Integrations & platforms
Pros, cons & best for
Pros
- Genuinely broad connector library covering common SMB business tools
- One of the better white-labeling implementations at this price range
- PowerMetrics adds genuine AI-powered querying not present in Klips
Cons
- Two separate products create real confusion about which one you're actually buying
- Entry-tier dashboard limits fill up faster than expected for basic departmental needs
- Full white-labeling requires a real jump to Pro or Premier tier pricing
Best for
- Small and mid-sized businesses wanting real-time BI without a dedicated data analyst
- Agencies needing white-labeled client dashboards, budgeting for Pro or Premier directly
- Not the pick for teams wanting one clear, unified product roadmap going forward
Take a look inside
Alternatives
For a genuinely free alternative or a more established enterprise BI tool instead:
Our verdict
Klipfolio's genuine strength remains real, accessible dashboard-building for SMBs — a broad connector library, genuinely good white-labeling implementation at its price point, and now PowerMetrics' AI-powered natural language querying give teams real options for turning scattered business data into decision-ready visuals without a dedicated BI team. The honest, current thing worth understanding before committing: Klipfolio now genuinely operates as two separate products sold independently, and the company's real strategic shift toward PowerMetrics as its next-generation platform has left existing Klips users evaluating whether their reporting workflows have a predictable long-term home. It's also worth planning around the entry-tier dashboard limits carefully — three dashboards fills up fast once basic departmental separation is factored in — and agencies specifically need to budget for Pro or Premier tier pricing to unlock full white-labeling from the start. For SMBs and agencies comfortable evaluating both product lines directly, Klipfolio remains a genuinely capable, well-regarded choice.
FAQ
What's the difference between Klipfolio Klips and PowerMetrics?
Klips is the original, highly customizable, formula-driven dashboard builder, while PowerMetrics is a newer, metric-centric self-serve analytics platform with AI-powered natural language querying — they're genuinely separate products, sold and priced independently.
Why are existing Klipfolio users evaluating alternatives?
Klipfolio's real strategic shift toward PowerMetrics as its next-generation product has left many users who built workflows on the original Klips dashboard product uncertain about its long-term roadmap direction.
How many dashboards can I build on Klipfolio's entry-level plan?
Typically just 3 on the Base tier, which sounds manageable until you realize separating marketing, sales, and operations into distinct dashboards — a genuinely common basic need — already puts you at that limit.
Which Klipfolio tier do I need for full white-labeling?
Full white-labeling, custom themes, and SSO require the Pro tier ($420/month) or Premier tier ($690/month) specifically — lower tiers support some customization, but not the complete branded client experience.
Does PowerMetrics really support natural language questions?
Yes, genuinely — you can ask questions about your connected data conversationally and get a visualized answer back without manually configuring a chart yourself.
Does Klipfolio replace tools like Tableau or Power BI?
Not necessarily — it's designed to complement rather than replace them, integrating directly with Tableau, Domo, Qlik, Looker, and Microsoft Power BI to enhance the data those platforms already hold.