Albert AI
It actually went public on London's AIM exchange in 2018, delisted itself a year later, and was bought by a Canadian mobile-marketing company in 2022 — and it still won't publish a price.
What is Albert AI?
Or Shani founded what became Albert in Herzliya, Israel, in 2010, originally under the name Adgorithms, built around the idea of an autonomous system that could plan, price, and place digital ads across search, social, and display with minimal human input. The company had an unusually public run for an ad-tech startup: it listed on the London Stock Exchange's AIM market, earned a Gartner "Cool Vendor in Advertising" nod in 2016, renamed itself Albert Technologies in 2017, raised an $18 million post-IPO round in 2018 — and then delisted from AIM in August 2019 following a shareholder vote, going private again after less than two years as a public company. In March 2022, Zoomd Technologies, a Vancouver-based, Toronto Venture Exchange-listed mobile user-acquisition company, acquired Albert in a cash-and-shares deal, and the product now operates as "Albert by Zoomd."
What Albert actually does is manage paid campaigns autonomously across a client's existing ad accounts — Google Search, Google Display, YouTube, Facebook, Instagram, and Bing, which the company says covers roughly 90% of global biddable ad inventory, plus programmatic reach extended through Zoomd's network of 600+ media sources since the acquisition. It operates inside a brand's own accounts via API rather than requiring data to be exported elsewhere, shifting budget between channels and audience segments as performance data comes in, with the pitch that implementation takes weeks rather than months. Like Smartly.io, covered elsewhere on this site, Albert doesn't publish a price list; every account starts as a custom, value-based proposal, and third-party estimates put realistic Enterprise-tier costs starting around $10,000 a month.
Company and public-market history is drawn from Zoomd's official acquisition announcement and independent company-profile records; pricing figures are third-party estimates, since Albert does not publish rates itself.
Key features
Autonomous budget shifting
Moves spend between channels and segments in real time as performance data changes.
Audience segment analysis
Continuously evaluates which micro-audiences are performing and adjusts targeting.
Native platform integration
Operates directly inside a brand's own Google, Meta, and Bing accounts via API.
Programmatic reach
Extends beyond search and social into the open web through DSP integrations.
Creative relevance matching
Pairs specific creative variants to the micro-audiences most likely to respond.
Zoomd network access
Reaches 600+ additional media sources and mobile OEM traffic since the 2022 acquisition.
Pricing
How pricing actually works
- No self-serve signup or published monthly figure anywhere
- Pricing correlates with managed ad budget, per third-party market research
- Positioned explicitly as an enterprise solution, not an SMB tool
Enterprise
- Aimed at teams running six- or seven-figure monthly ad budgets
- Custom onboarding and a sales consultation are required before any quote
- Best suited to Fortune 500 brands and large agencies, by the company's own framing
Albert does not publish a price list, free trial, or self-serve plan anywhere. Every figure here reflects independent market research and third-party estimation, not disclosures from Albert or Zoomd — treat it as directional, and expect a sales conversation before any real number appears.
Channel coverage
Integrations & platforms
Pros, cons & best for
Pros
- Genuinely long track record — the underlying technology dates back to 2010
- Operates directly inside a brand's own ad accounts rather than exporting sensitive data elsewhere
- Covers roughly 90% of global biddable inventory across search, display, and social in one system
Cons
- No public pricing anywhere — every account requires a sales conversation first
- Realistic entry cost around $10,000/month prices out all but large advertisers
- Ownership has changed hands twice since 2019 (delisting, then acquisition), worth factoring into long-term platform confidence
Best for
- Fortune 500 brands and large agencies running six- or seven-figure monthly ad budgets
- Teams wanting genuinely autonomous, hands-off cross-channel optimization
- Not the pick for any business without an established large-scale ad budget already
Take a look inside
Alternatives
For a self-serve entry point below enterprise ad-spend thresholds:
Our verdict
Albert's technology has a genuinely long runway behind it — the core autonomous-optimization idea dates to 2010, well before "AI marketing platform" was a crowded category, and operating directly inside a brand's own ad accounts rather than exporting data elsewhere is a real, sensible design choice. What's worth sitting with is the company's own history of changing hands: a public listing in 2018, a delisting a year later, and an acquisition by a different public company in 2022 is a lot of ownership turnover for a platform a large advertiser is meant to trust with autonomous budget decisions. None of that is disqualifying — Zoomd's own public listing arguably adds a layer of financial transparency Albert didn't have standalone — but it's a reasonable question to raise directly in a sales call, given there's no public pricing to compare against a competitor's numbers in the meantime. Solid, credible choice for Fortune 500-scale advertisers who will actually use full cross-channel autonomy. Not a realistic option to seriously evaluate below roughly five figures a month in ad spend.
FAQ
Was Albert AI really a publicly traded company?
Yes — under the name Albert Technologies, it listed on the London Stock Exchange's AIM market and raised an $18 million post-IPO round in 2018, before delisting in August 2019 following a shareholder vote.
Who owns Albert AI now?
Zoomd Technologies, a Vancouver-based mobile user-acquisition company listed on the TSX Venture Exchange, acquired Albert in March 2022, and the product now operates as "Albert by Zoomd."
How much does Albert AI actually cost?
There's no published price. It uses value-based, custom proposals, and independent estimates put a realistic Enterprise starting cost around $10,000 a month, correlated with managed ad spend.
Which ad platforms does Albert manage?
Natively, Google Search, Google Display, YouTube, Facebook, Instagram, and Bing, plus extended programmatic and mobile reach through Zoomd's network of 600+ media sources.
Who founded the company behind Albert?
Or Shani founded it in Herzliya, Israel, in 2010 under the name Adgorithms, which was renamed Albert Technologies in July 2017.
Is Albert AI suitable for a small business?
Not really — it's explicitly positioned and priced for enterprise-scale advertisers, typically Fortune 500 brands or agencies managing large, multi-channel budgets.